Ever heard of the phrase “end-to-end”? It’s what service providers use when trying to test out new products that they’re looking to bring to market. They test out every step of the process, be it order fulfilment, streaming entertainment or real-time data services. Part of that process is about catching the weakpoints and improving them, but it’s also about ensuring that adequate customer support mechanisms are there in order to catch things when they go [...]

It’s a strange word, wherein the context of it’s use imparts as much information as the word itself. For example, “I’ll e-mail you the latest product specs soon” has an entirely different meaning to “You’ll soon be able to try out this new product for yourselves”. One implies a response later that day, while another could mean later the week or even later in the year. It takes on a variable quality of it’s own, [...]